top of page
Green Hex
Purple Hex
Subscribe to mailing list

Linktree vs. HOPP

Which Link-in-Bio Tool Is Right for Your Brand in 2025?

Hopp and Linktree are both link-in-bio tools designed to help creators and businesses turn a single profile link into a destination for content, links, and actions. While they belong to the same category, they are built for different goals.

Linktree focuses on simple link sharing. Hopp focuses on monetization.

With only one link to represent your entire online presence, choosing the right link-in-bio tool matters more than ever — especially with so many link in bio tools available in 2025.

This guide breaks down Linktree vs Hopp in 2025, including features, pros and cons, pricing, and real creator use cases.

 

If you’re researching the best Linktree alternative or exploring how to monetize your link-in-bio, Hopp might be the best solution for you.

Tool
Best for
Not ideal for
Linktree

Simple link sharing

Selling products or collecting payments
Hopp

Creators who want to monetize directly from their bio

Users who only need a simple link list
Creator link in bio

About Hopp

A Smarter, More Customizable Link-in-Bio

If Linktree is the classic option, Hopp is the 2025 upgrade — a fully customizable, brand-forward mini-site built for creators, entrepreneurs, and digital businesses who want more than a simple list of links.

Hopp is a monetization-first link-in-bio storefront designed to help creators sell directly from their social profiles. It combines the design freedom of a website with the simplicity of a link-in-bio tool — making it one of the strongest creator monetization tools available today.

 

It’s built to help you sell, grow, and optimize with built-in features like dropshipping and print on demand, as well as the ability to easily sell digital or physical products and so much more.

Key Features

  • Fully customizable  designer made templates: fonts, layouts, colors, backgrounds, buttons, and more. 
     

  • Built-in monetization tools (sell digital products, collect tips, dropshipping, print on demand, offer paid content, book services, sell tickets, etc.)
     

  • Full CRM and lead collection
     

  • On-demand landing pages
     

  • Email & SMS automations
     

  • Branded link shortener & SEO tools
     

  • Integrations with Calendly, Patreon, Spotify, YouTube, TikTok, and more

Group 1707486506_edited.png

Key Features

  • Fully customizable pages (fonts, layouts, colors, buttons, and more)

  •  Designer-made templates that look amazing right out of the box

  • Built-in tools to sell digital products, collect tips, book services, and gate content

  • CRM and lead collection features

  • Landing pages on demand

  • Automations for emails, SMS, and more

  • Branded link shortener & SEO tools

  • Works seamlessly with your favorite platforms: Calendly, YouTube, Spotify, Patreon, etc.

Tick Sketch

Choose Hopp if you want to:

  • Use your own URL domain to look more professional instead of Linktree's domain. (Hopp offers a free domain with a yearly plan)
     

  • Sell digital products or services
     

  • Collect tips or payments
     

  • Gate content behind email or purchase
     

  • Turn bio clicks into revenue

Untitled_Artwork 3 18.png

Choose Linktree if you:

  • Only need to share links
     

  • Do not plan to monetize directly
     

  • Want the simplest possible setup

Plus:

Hopp is a monetization-first link-in-bio storefront designed to help creators sell directly from their social profiles.

Linktree is primarily a traffic router. It sends visitors elsewhere.

With Hopp, the transaction, signup, or conversion can happen inside the bio page itself.

Light bulb sketch

Hopp vs Linktree: Feature and Price Comparison

Feature
Hopp (Sell $25/mo)
Linktree (Premium $30/mo)
Connect your own domain
Get free Domain (.com)
Advanced Analytics
Sell Digital Products
Sell Physical Products
Affiliate Links
Built in Drop-shipping
Sell Print on Demand
SEO Optimization
Wix Integration
Collaborators
10
Hide Hopp/Linktree Branding
Email automations & CRM
Additional pages
30
Scheduled Links
Short links
Instagram Auto-reply
Social Planning + Scheduling

Hopp is a monetization-first link-in-bio storefront designed to help creators sell directly from their social profiles.

Final Verdict:  Which Link-in-Bio Tool Supports Your Whole Business?

It really depends on your goals.


Choose Linktree if you want a simple way to share a list of links. It’s familiar, easy to set up, and gets the job done if you don’t need much customization or planning to use it as your brand’s online presence or digital business card. 


Choose Hopp if you're looking for something more powerful. Whether you’re a creator, entrepreneur, or business owner, Hopp gives you complete control over the look, feel, and functionality of your page - with advanced tools that go way beyond just links.

Both Hopp and Linktree solve link-in-bio needs, but Hopp is better suited for creators focused on monetization, while Linktree is better for basic link sharing.

Link in bio FAQ

Why should I use link in bio tools?

Link in bio tools, such as Hopp, offer a range of benefits for influencers and businesses. They provide a centralized platform to optimize engagement, drive targeted traffic, generate revenue and simplify content sharing. With a single bio link, you can enhance audience engagement, direct traffic to specific destinations, monetize your online presence and streamline content sharing across various platforms. By utilizing these tools, you can maximize the effectiveness of your online presence and achieve your desired goals more efficiently.

What does a link in bio mean on instagram and Tiktok?

On Instagram and TikTok, 'link in bio' refers to a clickable link located in the bio section of a user's profile. Due to a character count limits in social media bios and restrictions on including external links in individual posts or captions, users often direct their followers to the link in their bio to access additional content, websites or products. Instagram allows users to include a single clickable link in their profile, which can be changed as needed. TikTok also provides this feature, but it is available only to accounts with a certain number of followers or those that are verified. By using the 'link in bio' strategy, users can efficiently direct their followers to relevant online resources while working within the platforms' limitations. Check out our blog article on How To Craft the Perfect Instagram Bio.

Can you get paid and sell things from Hopp?

Absolutely! With Hopp, you can turn your link in bio into a money-making machine. We provide a range of options to monetize your audience and sell your products. Whether you want to collect tips, request payments for services, earn revenue from affiliate links or sell your own merchandise, Hopp has got you covered. The best part? Your customers can seamlessly make purchases using a credit card right on your Hopp page, eliminating the need for them to navigate to external websites. Say hello to convenient online sales and a seamless shopping experience for your followers. Let's turn your Hopp (and you!) into a revenue-generating powerhouse.

Is Hopp safe to use on all of my social media profiles?

Hopp has got your back across all social platforms including Instagram, TikTok, YouTube, Snapchat and Facebook. As part of the Wix family, Hopp is trusted by users worldwide, as well as search engine and social media algorithms. Rest assured, your Hopp link is in good hands, allowing you to confidently showcase your online presence and connect with your audience hassle-free. Safety first, Hopp all the way!

How can I drive more traffic to and through my Hopp link in bio?

Boosting traffic to your Hopp link in bio is a piece of cake. Spread the word by sharing your Hopp link across all your social platforms, ensuring that your valuable content gets the attention and engagement it deserves from your followers. Then, you can direct people there at the end of your videos and in your captions. You can also leverage QR codes to generate online traffic from real-world sources—directing people straight to your links.

Once visitors find their way to your Hopp link, let our analytics be your guide. You’ll get a clear view of what people are clicking on so you can track affiliate links and make informed decisions based on what's working. With customizable link placement, prioritized links, snappy subheadings, animation and more, you can refine your Hopp link on the go, making sure your traffic lands precisely where you want it to.

Can I use the Hopp link in bio for free?

Yes, the standard Hopp plan is free to use! However, if you're looking for more advanced design capabilities and enhanced functionality to make your link in bio truly stand out, we now offer a Pro package. To upgrade, simply login to your account, click on the upgrade button located at the bottom right of your dashboard, and follow the prompts. If you need assistance, you can find more details in our support article.

How many followers do I need to put a link in my bio on tiktok?

To add a link in your bio on TikTok, you typically need to meet certain requirements. While these requirements can change over time, as of September 2021, TikTok allows accounts with at least 1,000 followers to include a clickable link in their bio. This feature is not available to all users by default and reaching the follower threshold is necessary to unlock it. Once you meet this requirement, you can edit your profile and add your Hopp link to direct your followers to external websites or content.

Do I need a website to use Hopp?

Nope! Hopp provides you with a versatile platform that allows you to treat your link-in-bio page like a mini-site in and of itself. Our drag-and-drop editor empowers you to fully customize your page to match your brand. With thousands of layouts and design possibilities, you can add anything you promote, from links to services, coupons and products. Hopp gives you the flexibility to create a dynamic online presence without the need for a separate website.

How is Hopp related to Wix?

Hopp is link-in-bio solution powered by Wix. With Hopp, Wix users can easily manage and update their link in bio, customize the design to match their website branding and effortlessly connect with their audience. Although Hopp is designed to seamlessly integrate with Wix website features such as Wix CRM, Wix Events, Wix Stores, Wix blog and much more, it also offers robust standalone capabilities to those who don’t have a site. Hopp is a powerful and intuitive solution for any content creators who want to optimize their online presence and maximize engagement with their followers

How is Hopp different from other link in bio solutions like Linktree?

Unlike other platforms like Linktree, Hopp offers a customizable search engine integrated directly into your link in bio. This means that your followers can quickly and easily find the specific content you're promoting such as a product, coupon, service and more. Additionally, Hopp provides a top-level editing experience, leveraging the power of Wix technology to offer fully customizable layouts and templates. Lastly, Hopp offers a range of widgets and customization options to effectively promote any content you wish.

About Linktree

The OG Link-in-Bio Platform

Linktree was one of the first Instagram bio link tools to make ‘link in bio’ the norm.

 

It’s simple, widely recognized, and easy for beginners who want to build a quick page without many extras.

Key Features

  • Linktree offers an easy-to-use drag-and-drop interface, built-in analytics, and integrations with tools like Mailchimp and Shopify.

Tick Sketch

Pros:

  • Well-known and trusted
     

  • Free plan available with decent features

X Sketch

Cons:

  • Hard to stand out visually with limited design flexibility and customization options
     

  • If you have lots of links, there’s no way to organize them in a beautiful, structured way
     

  • No built-in option to sell physical products, deal with fulfilment, inventory or shipping
     

  •  You can only use the Linktree URL domain.  

The bottom line

line Sketch

Linktree is a solid choice if you want something simple and functional - but if you’re looking for more control over your brand and deeper features, it might feel a bit restrictive.

bottom of page